Cleat

Your concept speaks to me because it's no-nonsense, the same philosophy behind TestMyBuild and my app Daily Captain. Many tools in this space overcomplicate things, so people avoid them. You don't.

Tone: calm and direct?
Yes, your wording is a real strength: direct, simple, focused on the goal. The withdrawal explanations in the check-in are great too. Addiction often feels like "I shouldn't feel like this", and you tell people it's normal.

Would I come back tomorrow?
This is where you win: money reclaimed and your path. I haven't seen this in similar apps. A specific metric of what you've achieved and what's ahead feels like progress, and that brings people back. Lean into it.

Where I got stuck
1. Navigation (biggest issue)

• The logo doesn't take me home. I've tried it about 10 times.
• Urgent Help and Make Your Plan are dead ends on phone, I need the browser's back button.
• Back from Settings lands me on More, and I'm stuck.

It looks like an app, so it should behave like one. Instagram's navigation is good inspiration.

2. Too many main options
Logo, Urgent Help, Settings, Having a Hard Time, bottom nav, Make Your Plan. Too much.

• Settings shouldn't look like a main option, hide it a bit more.
• Merge Having a hard time and Urgent help into one Help button. On desktop it also overlaps the left nav.
• People won't visit More, so don't put anything important there.

3. Overview is a dead end
After saving the plan I don't know what's next. Send people straight to Today.

Landing page

• "Everyday life is rebuilt, one step at a time" doesn't say what you'll do for me. Answer: in what way will this change my life?
• "Get started" isn't specific. Our CTA on TestMyBuild is "Publish my app": you know what happens next.
• You detect my country but still show 112 on the homepage. Show the local number.

Signup

• Maybe offer a username for people who don't want to give their name.
• If the "lawyer hasn't reviewed the terms" note isn't legally required, remove it.
• The time zone note doesn't add value, cut it.
• The confirmation email failed to send. Fix that.

Make Your Plan
Your logic is very good: no long onboarding before signup, and options (stop, cut down, see the pattern first) instead of assuming everyone wants to quit.

• The CTA has no outcome. Say what I'll get, e.g. "quit nicotine: make your plan".
• Add a back button at every step, above the fold.
• Options jump to the next step instantly. With big fingers I'm not sure I tapped the right one. Add a Next button or longer animation.
• The close overlay on desktop isn't styled well.
• No loading animations anywhere.
• Test everything on a phone, above the fold. An AI agent could run the styling checks.

Today

• "One thing that matters today" is too broad. Tie it to the goal: what will you do today to stop smoking / drinking? Suggestions not linked to a result don't land.
• "How are you today?" opens a new page and feels like two steps. Use an overlay.

Calendar
I'd remove it. Other apps do this well, and I already have five calendars. Let people connect Google or Apple Calendar and ask: "Does this bring you closer to or further from your goal?" (like the midday check in Daily Captain). Your job is reflection, not calendar management. You could however connect the existing calendar in your app and make people think about "do these activities help me quit my addiction or bring me closer to relapse?" as a point of added value.

Craving help

• Adjust to the addiction. Quitting nicotine, I don't need to be asked if someone is in danger.
• "Decide nothing for 20 minutes" is right, but 20 minutes feels endless when craving. Start with 30 seconds, ask "still craving?", build up.
• Go further: "It's okay to slip, but fill this in first." Mile Zero (another submission on our page) does this really well. Not flashy, but it's what actually changes lives.

My People → Accountability buddy
Do more with this, it's proven to help. In Daily Captain users send their week to an accountability buddy, and because someone is watching, they stick to it. If I know someone will see how many cigarettes I smoked this week, I'll smoke fewer. This feature alone could convince people.

• Rename it Accountability buddy.
• Make setting one up part of the plan.
• Send the buddy a weekly summary: usage, cravings, money reclaimed.

Pricing thought
Free is fine. Fun idea: people pay a small amount (say $5) every time they slip. Not sure it's a good business model, but it'd be a cool one.

Bottom line
You solve one specific thing instead of managing someone's whole life, and that's exactly right. Fix the navigation dead ends, cut the extras, and push money reclaimed and the accountability buddy. The foundation is strong.

I came to Cleat as someone who smokes about 10 a day and keeps saying I'll stop. The plan wizard took me through it in eight steps, nicotine, stop completely, how it started, today as the stop date, 10 a day at $8 a pack, and it gave me a number that actually landed: $1,460 a year if I keep going. The Today page then had my one thing for the day, go for a walk after lunch instead of smoking, and a check-in where I put mood 6, sleep 6, craving 4, and it saved with a get on with your day. The craving flow is the bit I liked most. It asks how bad it is, gives you a 20-minute timer that really counts down, I watched it tick from 20:00 to 19:51, then some feelings to pick and a toolbox, and hitting I got through it logs it. That feels like a real tool, not a lecture. A few things bugged me though. Right after I created the account a banner said the confirmation email couldn't be sent right now, though it let me in anyway. I never got that email. The Today page also showed the old make your plan screen right after I saved my plan, until I reloaded. And the left menu has 13 items, which is a lot to stare at on day one, and the settings say my country is the United States while the home screen shows 112 as the emergency number. Small stuff, but the email one matters, because if someone signs up and never gets the confirmation, they'll think the whole thing is broken. The core loop works though, and I'll actually open it tomorrow when the craving hits.

I signed up today for a test run.

First impression: it’s quite text-heavy. If we have to explain something in text, there is room for a more intuative user interface (Don’t Make Me Think).

I chose to stop drinking and moderate nicotine. During the process, I came across the following sentence, which I had to read three times to understand:

Research: in a review of 19 studies, help to stop smoking during treatment for alcohol or drugs was linked to more people staying off alcohol and drugs in the long run, not fewer.
“Should I not stop smoking and focus on drinking first?” is what I thought.
The design of the box didn’t really convey whether this was a good thing or not.

In the second step, “How did it start?”, I didn’t know whether we were talking about nicotine or alcohol. It was difficult to choose.

Also, the step “When did you stop, or when do you plan to stop?” wasn’t clear about which addiction I was answering for.

My answer to the question “Do you take anything a clinician prescribed?” was no, but that option wasn’t available. I had to click ‘Skip’.

I don’t know what to suggest, but I’ve noticed this in more addiction apps. They want to calculate the cost of smoking by asking:

• What does a pack cost? (USD)
• How many cigarettes are in a pack?

I’d rather enter my own smoking costs in dollars instead of being guided through these questions. You smoke more on some weekends, and sometimes you switch brands, prices and pack sizes.

Hope this initial feedback on the onboarding flow is of any help!