1. First impressions – website
- Desktop: main text and CTAs are below the fold. On phone it's fine.
- Sticky "7 days free" button on mobile is stuck to the left (reproduce on iPhone). Center it.
- Mobile nav doesn't render well. Make it collapsible (like TestMyBuild), or just show Log in and collapse the rest.
- The homepage screenshot is a great call – it shows how you help without text. Get it fully above the fold on desktop.
2. Positioning & copy
Home maintenance is very competitive, so you need to stand out.
- "Your realistic home cleaning and maintenance plan for today, this week, and this season" – too long, too general. Cut it way down and say what result I get and how.
- Answer one question: why are you better? It doesn't need to be novel, just clear.
- "Say what your home needs when it needs it…" sounds like the app will remind me of chores. People don't want that. Frame it around the relief/result.
- The three tiles (What it's doing / How to do it / Help when you need it) look clickable but aren't.
- "See how it works" is very basic – it didn't convince me.
3. Signup (what to test)
- Form, "check your email/spam" screen and resend rate limit all work – flawless.
- Bug: re-signing up with the same email says "We couldn't create your account." Say the account already exists specifically.
- Bug: after a password reset it still rejects my (correct) password on my work email (jan@heegstra.io). My Gmail account worked fine.
- Add "Sign in with Google." so logging in is easier Apple can wait until there's an iOS app.
4. Onboarding (what to test)
- Log out button top right: move it into the account overlay – people will misclick.
- Nav is clickable during onboarding but bounces me back. Feels broken – disable it visually.
- Starting in Settings feels wrong.
- It feels like a form. The questions are actually fun – they're just presented as work. Phrase them as questions: "What do you want to plan?" instead of "Focus", "How much do you want to take on?" instead of "Scale preferences".
- "Your Green Nest is ready" is a great line, but that screen feels like I've left the app. Keep it in-app.
5. Product tour & paywall
- The tour is great at convincing people – put it publicly on your website. It doesn't get people to use the app.
- Onboard in-app instead: take people to a section, have them do one thing, celebrate it ("You scheduled your first task – nice!", "You're on your way to manage your home maintenance better"). Then ask for payment. Asking for a card before I've done anything = bounce.
- Bug: going back from checkout leaves the button stuck on "Opening checkout…" until refresh.
6. Dashboard & schedule (what to test)
- Way too much information. The only thing I noticed was Start today's tasks.
- "Wipe and disinfect kitchen countertops" appeared – I never added it. If it's a suggestion, say so.
- Task library is fully filled out and I didn't know where to start. Make the next step obvious.
7. Custom task (what to test)
- Works and it's simple – changing 20 min to an hour is effortless. Keep it that way.
8. AI guide / help (what to test)
- I added "Bake pancakes" and the AI suggested a "non-invasive condition review", like a repair job. Not accurate.
- Biggest opportunity: tell people what they need before they start (no hammer mid-job). A "what you'll need" list per task would be huge.
- Add YouTube videos to tasks ("How do I clean a couch?").
Bottom line
The features work – fun questions, simple custom tasks, solid signup. Big wins: sharpen why you're better, move the tour to the website, onboard in-app with a small win before the paywall, and make the AI help practical.

