Tested on: iOS (iPhone) and the website on mobile (dark mode).
First impression
After 20–30 minutes across your website, App Store listing and onboarding, I still couldn't tell you what Fiytt does in one sentence. That's the biggest problem. "Train smarter, eat better, see progress" is a list, not a value proposition. You never show one concrete example of how this changes my life.
Find your one thing
In an Instagram video you said other apps split everything up, while Fiytt has it all. Then that's your thing: everything in one place. Lead with it. If every feature looks equally important, nobody knows what you do. People don't buy "cool stuff", they buy one thing they want.
Your job is to take someone from non-user to paying user. Every extra feature or option might make the app more fun to build, but fewer people will try it and pay. Keep it simple.
Website
Feels vibe coded and way over-engineered. What is its one goal? For listing info it works, for getting downloads it fails.
- Too many CTAs: Start Free, Find a Coach, App Store, Google Play. Pick one, and show only the store button matching the visitor's device.
- Use the official Apple and Google badges.
- Way too many pages plus a massive footer. People won't read it.
- No contact page. Add one, it helps SEO too.
You mentioned you're short on time. This is probably why.
App Store listing
Liked the Winter Arc event. I'd reconsider the logo. Same issue as the website: lots of cool things, no focus.
Onboarding (where I felt lost)
- The welcome screens bombard me with info and animations. I've already downloaded it, just get me in and have me do one small thing.
- Log in is above the fold, Create account half below, Try without an account fully below. Most people only see the first.
- The small encouragements ("Nice to meet you") are good, keep those.
- "What's holding you back?" comes too early without a problem statement, and the options contradict each other. "What goal will you achieve?" works much better.
- Long loading wait after that screen.
- Weight section mixes up current goal and current weight.
- Overall way too long. Aim for 30 seconds and collect the rest later.
Free vs premium
Not clearly explained. "Included in premium" pops up mid-onboarding without context. The paywall offers 1, 3, 6 and 12 months: too many options. A subscription fits here, and it works in reverse: people use it because they pay, like a gym membership. Offer one or two plans.
Logging & daily use
Logging a workout or meal works. But the app feels like a maze: from Overview I can start, log or schedule a workout, with no clear path.
Schedule a workout tells me to create a plan in Coaching first. Let me schedule it right there, or at least link me to Coaching.
There's no in-app onboarding at all. And nobody downloads a fitness app mid-workout, so don't ask me to log one right away. Instead:
- Ask "When is your next workout?" and let them schedule it.
- Notify them afterwards to log it.
- Now they've completed their first workout in your app.
Build one thing people use and like, then add the next. Right now it feels like everything was added at once.
Bugs / layout
- On the paywall, the woman's face sits behind the Dynamic Island.
- "Time to train" at 9:30 pm.
- Login prompt reappears after choosing to continue as a guest. Google sign-in would be a nice addition.
Would I switch?
Not right now. The features work, but I never understood why I should switch, and I couldn't find my way around.
Tip for your listing
Add specific steps to your "What to test" section, and fix onboarding, navigation and focus first. Future TestMyBuild testers will have an easier time and you'll get better feedback.
Conclusion:
Think about 1 single problem to solve. 1 single value proposition or market positioning. And do that thing really really good, instead of doing many different things. You have a bunch of cool stuff. Logging, AI, animations, you name it, you’ve got it all. But adding so many different things makes the app very difficult and confusing to use.

