I started with a quick look at the website. It's probably not the main thing you want feedback on, so I'll keep it short.
Website
The headline, "BingeWise learns what you love and recommends TV shows and movies across every streaming service you use", is decent but not concrete enough. Fancy words don't help you here. Make it as plain and clear as possible.
The biggest opportunity you're missing: have visitors fill in a simple taste form on the site, then say "Sign up to see your recommendations." That's how you get signups.
There are three CTAs right now (Create account, Sign in, Continue as guest). I'd have one clear option, like Get recommendations, and then ask them to log in.
I continued as a guest and the feed had nothing to do with me. I want action movies and it showed me Hotel Transylvania. Guests visiting doesn't turn into users and signups. Either drop guest mode or turn it into the demo I described above, with a bit more guidance.
Small one: it's dark mode only. I'd add a light mode.
App Store listing
This looks pretty good. The banner is cool, and the captions work well ("Find your next obsession", "Preview before you watch", "Flex your taste"). What's missing is showing how you do it. You show the result and you show the app, but there's no moment where I go "Yes, I get it, this is how they're going to help me." Also do some quick ASO. Movies & TV is a very general category.
Sign up
The logo is very cool, I really like it. But the moment I open the app I have to log in or sign up, which isn't standard for mobile. Let me into the app first and put a sign-up overlay over the homepage instead.
Two more things on sign up:
- Merge sign in and sign up into one flow. New users create an account, existing users just log in.
- Add Sign up with Google and Sign up with Apple. Very important.
The Welcome to BingeWise screen should come before sign up, not after. The notification prompt came at the right moment.
Onboarding
I chose Start personalization (good that you offer Skip as well). Ask the fun questions first. Content duration, movie length, episode length and release year range are questions people don't like answering, and that's where they skip setup. The status bar at the top also looks a bit weird.
The streaming services step is good, and Add other services is a nice touch. One bug there: once I typed in that box I couldn't click out of it. The only way out was pressing Enter.
What do you love to watch is where it gets fun, so make it a game. Show genres or titles and let people swipe left or right, Tinder-style. It's easier, it's more fun, and you learn from every swipe.
On Stay connected you ask me to enable notifications. If you ask there, show the system pop-up on that screen, not earlier.
Then I clicked Next on the last step and the app froze completely. I had to close it and reopen it to continue.
Inside the app
Explore is really cool, arguably your best page. The TikTok-style trailers don't render perfectly yet, but I know how hard video is to get right.
The homepage already has swiping, but only to mark things not interested. It triggers too quickly, and you don't need the pop-up after it.
Showing where I can stream something is great. That's what makes it complete. One gap: South Park didn't show that you can watch it for free on their own website.
Ads as monetization make sense to me. It keeps the app free, and the app solves a real problem.
The main gap
I don't really get recommendations yet, and that's what this app is for.
I'm exactly your user. I don't watch much, and when someone comes over and we say "let's watch something", we spend an hour on Netflix and then find out the thing we want isn't on Netflix. People won't open your app every day. I don't want to be hard on you, but they just won't. They'll open it when they want to watch something, so that moment has to be perfect: show me the best pick you have for me. If I swipe no, show the next one. If I swipe yes, the algorithm gets better. You don't need AI for this at the start. Add it later when you have the users and the data.
Keep liking and watching separate. Sometimes I like a movie but don't want to watch it right now, so give me a swipe that sends it to my watchlist. Also give me a watched list where I can leave ratings, so I can track what I've actually seen and you get more to base recommendations on.
I'm willing to give more data because I know it'll pay off for me. But most people are lazy. Swiping is easy, and that's why it works.
Verdict
The concept is very good and I'd use it myself. It solves a real problem in a pretty good way, just not the best way yet. Go all in on swiping and trailers, clean up the UI with Instagram and TikTok as inspiration, and I'll keep using it.