1. First impressions – website
"Time tracking and scheduling your whole team will actually use." Okay, but why will they actually use it? That's the promise, so that's what you need to prove.
- Pricing looks fair for the market. If you plan to sell outside Canada, add the currency (CAD).
- There are some giveaways that your website was AI generated. Rewrite the copy in your own voice.
2. Live demo – your biggest asset (currently broken)
- The live demo doesn't load. It says "refused to connect." Fix this first.
- Right now there's a heading, small text, and then a button. Drop the text and make it one big button: "Try the live demo." People don't read, so show them.
- Put the demo above the fold. Before you ask anyone to sign up or pay, show them how it works.
Above the fold you only need to answer two things:
- What will you do for me? One sentence. For example: "Your employees don't use your scheduling tool. We fix that."
- How? Don't explain it in words. The live demo is your answer.
3. Sign-up & trial flow
Getting people into the real product instead of a separate demo is smart. Once they've entered data, they're attached to it.
- Let people use the dashboard before signing up. If they close the tab without an account, they lose their progress. That's what makes them create one.
- Don't show pricing yet. No $4, no $7. It's too early, and they haven't even seen how it works.
- When the trial ends, make it read-only and frame payment as "keep going," not "buy something new." The message is "you'll lose this if you don't pay," not "you'll get this if you pay."
- A 2-day trial is very short. Consider extending it.
4. Onboarding – the most important fix
I logged in and had no idea what to do. The only thing on screen was a Clock in button, so I clicked it.
- Remember who's paying: the owner or HR manager, not the employee. Right now the app treats me like an employee. Why would the business owner clock in?
- Build onboarding for the manager: add the team, add employee details, set up schedules.
- Explain the result of every step. For example: "Add an employee → they get an email invite to join your team → you can see when they've clocked in." That's what makes the setup time feel worth it.
- Once they're fully set up, show the plans. Word the button as "Continue," not "Upgrade." You're not selling something new; they just need to pay to keep going.
5. Make upgrading effortless
Right now, to upgrade I have to go to Account → Settings → Billing → choose a plan. That’s too many steps.
- Make it super easy to upgrade. This is the simplest thing you can do to improve conversion.
- You can spend a lot of time giving people more reasons to pay, but the better trade-off is removing every obstacle between “I want this” and paying.
6. Bugs & UX fixes
- Timer starts wrong: I clocked in and it immediately showed 2:15. Why did it start 2 minutes ago?
- Today's entries: I clocked in twice for about 4 minutes, but it shows 0 minutes.
- Add employee form: the email field sits higher than the phone field. Check the alignment.
- Locked sections (Reports, Audit log): remove "Back to dashboard" next to "Upgrade to Professional." "Back" means where I came from, not somewhere else.
- Upgrade button: I can't switch to a higher plan. It says I'm free until 2027, so I'm stuck. (I know payments aren't connected yet, but make sure this path works before launch.)
7. What works
- The dashboard looks clean and pleasant.
- The management section is very comprehensive.
- Organization, locations, security, profile and appearance settings all work.
Bottom line
The foundation is there and the dashboard looks good. Your three biggest wins: fix the live demo and put it above the fold, build onboarding for the manager, and hold the pricing until they're set up.

