App Review: YANKI
First impressions
- When I searched "YANKI" on the Google Play Store, the app came up as the first result. That's better than you might think.
- The app crashed on me a few times. I've already reported this to your development team, but it's worth fixing first.
1. Positioning and messaging
- Your current title is "Meet and Chat by Taste" and the tagline is "Same films, same songs, same books, maybe you should talk." It's not clear enough.
- Make it instantly clear what it is. Some options:
- "Simple dating, but for movie lovers"
- "Dating for people with the same taste"
- Ideally something like "Tinder for film fans" or "Tinder for music fans." Check first whether you can legally use another brand's name.
2. Target bottom-of-funnel users
- Go after people who are already looking for a dating app, such as people searching for Tinder or Bumble. Your pitch is "It's a dating app, but with this difference."
- Comparison pages work well for this. For an example, see dailycaptain.app/vs. People searching for your competitors find you there.
3. Name
- It's a cool name, but in English it isn't very memorable. It may work better in Turkish.
- Strong names in this space call up an image. Bumble suggests a bee and Tinder suggests fire. Aim for something like that.
4. Store listing and visuals
- Start with a basic ASO check on your listing.
- Screenshots: they're not bad, but they look AI-generated and too flashy for a dating app.
- Switch to a light theme. Tinder's and Bumble's listings are light and clean, and yours is dark mode.
- Color palette: in dating, trust matters most. Users need to believe real people are on the app. Choose colors that signal trust.
- Overall style: go minimal, light and calm, with an Apple, Tinder or Bumble feel. Chaos kills an app like this. Many popular dating apps get this wrong, so you're not alone, but getting it right will help you stand out.
5. Growth strategy
- Dating apps are very hard to launch because you need users to attract more users.
- Copy what Tinder and Bumble did. Most of their playbook applies to you.
- Start on one college campus, in person. Get as many people there signed up as you can before you expand. I'm convinced this has to be done in person.
- Advertising: on Meta, combine two audiences: people interested in movies and music, and people interested in dating.
- Partnerships: consider partners linked to your niche, such as streaming platforms like Netflix.
6. Monetization (reality check)
- I expect it will be hard to make money from this right away. You need a large user base before people start paying, no matter what features you have.
- Your listing does a good job of not overselling features. As a user I don't need a million features. I just need to know there are attractive people on the app who share my taste.
7. Product ideas
- The niche is a double-edged sword. I'm not very into movies, but I'm very into music, so a music angle would interest me personally. Filtering by taste also makes the user pool smaller, and you're already competing with giants like Tinder and Bumble.
- Filter on dealbreakers, not only matches. Ask "What don't you want?" as well as "What do you want?" For example, I might love country music and be fine dating someone who likes pop, but I may not want to date a big fan of one particular artist. Letting people filter out dealbreakers keeps the pool bigger than matching only on shared taste.
- Account for gender differences. Men and women tend to have different preferences in dating apps, so design the matching and filters with that in mind.
Summary
The idea is good, but this is a hard market. Fix the crashes, make the positioning instantly clear, switch to a light and trustworthy design, and grow one campus at a time.

